Affiliates

Pinnacle’s affiliate program is built for partners who want to promote a trusted casino brand and earn commission on qualified traffic and player referrals. The program focuses on fair, transparent cooperation, reliable communication, and long-term relationships that reward consistent performance. Affiliates benefit from straightforward reporting, dedicated support, and access to promotional materials that help convert players across desktop and mobile.

Who this program fits — a range of partner profiles

This program suits a wide range of partners, including:

• Website owners and comparison portals that publish reviews and bonus guides
• Streamers and content creators producing live or recorded casino content
• Media buyers and paid acquisition specialists running performance campaigns
• SEO affiliates focusing on organic traffic and content funnels

If you run one or more of these channels and can drive responsible, compliant traffic, the program is set up to work with you.

What partners receive — marketing assets and operational tools

Affiliates get a full set of creative and operational tools to promote Pinnacle effectively. That includes banners, landing pages, and promo assets tailored for specific campaigns and offers. The platform supports a broad range of player payment options and currencies, which helps you target local audiences:

• Payment methods players can use include AstroPay Card, bank transfer, Bitcoin, InstaDebit, Interac, JCB, Litecoin, MasterCard, MuchBetter, Neosurf, Neteller, OXXO, Pay4Fun, PaySafeCard, Skrill, Tether, Trustly, Visa, and ecoPayz.
• Supported currencies include Brazilian real, Canadian dollar, Colombian peso, euro, British pound, New Zealand dollar, and US dollar.

You can also highlight games from top providers such as Pragmatic Play, Playn GO, Relax Gaming, Evoplay, Hacksaw Gaming, and others that attract US-based players.

Commission structures — flexible deals to suit your model

Pinnacle offers flexible commercial arrangements so affiliates can choose what fits their traffic and goals. Typical structures include revenue share, cost-per-acquisition, hybrid deals, or bespoke arrangements for high-performing partners. Exact terms and rates are negotiated based on traffic quality and volume, and all agreements are documented through the affiliate platform.

Tracking and reporting — measure what matters

Robust tracking and reporting tools let partners monitor clicks, registrations, conversions, and earnings in near real time. Dashboards provide campaign-level visibility, and detailed reports support optimization and payout reconciliations. These tools are designed to help you identify top-performing creatives, traffic sources, and player segments so you can scale what works.

Compliance, brand rules, and responsible promotion

Pinnacle expects affiliates to follow applicable laws, advertising standards, and the brand’s promotional guidelines. Responsible gambling rules must be respected in all marketing, and promotions are subject to terms and conditions. Affiliates are responsible for ensuring ads are targeted only to jurisdictions where Pinnacle is available and that creatives do not misrepresent odds or promise guaranteed outcomes.

Support and onboarding — get started quickly

Affiliates receive onboarding guidance, access to FAQ content, and direct support through chat and email. For general queries, partners can contact the support team at customerservice@pinnacle.com. To learn more about the program or to apply, sign up through the affiliate platform.

Pinnacle aims to keep the partnership process simple and transparent, so you can focus on growing revenue while complying with regulations and brand standards. If you have qualified traffic and want a long-term commercial relationship, the affiliate team is available to discuss options and negotiate a plan that fits your business model.